LeadGamesEvents & Exhibitions
Events & exhibitions · Scan → Play → Win → Act
Give visitors a reason to stop — and a reason to leave their details.
Visitors scan your QR code, play a quick game, win a prize and leave their details to claim it. You get the lead, the consent record and prize redemption — no app to download.
No credit card required.
- 01Visitor scans the QR on your stand
- 02Plays — the prize is revealed
- 03Leaves their details to claim it
- 04Staff hand the prize over
You get
A lead with its consent record
- 01Staff hand a visitor the tablet
- 02They play in kiosk mode
- 03Details are captured even offline
They win
An espresso machine — or the guaranteed coffee
You paid for the booth. Most visitors still walk past anonymously.
You paid for the booth space, the stand build, the travel and the team. That cost is the same whether a visitor leaves their name or walks past. Anyone who walks past anonymously never enters your pipeline at all, and you cannot follow up someone you cannot identify.
A scanned badge is not a conversation
A badge scan is a name without a reason. Nobody remembers why they stopped, and the follow-up email reads like it.
Forms at a stand get skipped
Asking a stranger to fill in a form in exchange for nothing is how you collect twelve business cards in three days.
The headline prize is gone by day one
The big giveaway disappears on the first morning, and the rest of the show runs on stress balls.
Turn the stop into a lead — and hand the prize over without chaos
A QR code on your stand opens a twenty-second game in the visitor’s own browser. The prize is revealed before the form, so filling it in is how they claim what they have already won.
Give them a reason to stop
Nothing to install, no account to create, no decision to make — which is why someone walking past will actually try it.
Turn the interaction into a lead
Because the form is how they claim their prize, it gets completed — and you end up with contact details you can use and a record of exactly what they agreed to.
Hand the prize over without chaos
Each winner gets a redemption code. Your team looks it up at the counter, sees who is standing in front of them, and marks it handed over. Stock holds, even with a queue playing at once.
Which trade show game drives the most engagement?
One per campaign. The prizes, the form and the consent record are identical — only the twenty seconds in the middle change.
Wheel
Best for busy aisles. Everyone already knows what a prize wheel is, so it needs no explanation at all when you have seconds to get someone’s attention.
Scratch
Best for fast, simple interactions. One swipe and the prize is there — almost nothing to explain, which suits a tablet handed to someone already at your counter.
Tap Attack
Best for engagement and repeat visits. The live leaderboard gives visitors a reason to come back to the stand and check their rank — and that second visit is a second conversation.
Where it works
The same four steps wherever there is a stand, a booth or a crowd with somewhere to be.
- Trade fairs
- Exhibitions
- Conferences
- Brand activations
- Sponsor stands
How it works at your stand
QR at the stand, a game, a prize, a lead — and your team redeems it at the counter.
- 01
QR at the stand
On the back wall, the counter, a roll-up or the stand tablet. Visitors play on their own phone or on yours.
- 02
The visitor plays
Twenty seconds of Wheel, Scratch or Tap Attack, in your colours and with your logo.
- 03
Prize revealed, lead collected
They see what they won, then leave their details to claim it — with prize consent and marketing consent as two separate choices.
- 04
Staff redeem the reward
Your team looks the code up on a phone at the counter, sees who is standing there, and marks the prize handed over.
How many leads could you collect from your stand traffic?
Adjust the numbers to explore a possible scenario for your next stand.
Example starting value: 500
Example starting value: 30%
Example starting value: 60%
Leave blank to skip the money figure.
Your scenario
- Potential players
- 150
- Potential leads
- 90
- 500stand visitors
- 30%play
- 150players
- 60%submit details
- 90leads
Lead values and conversion rates vary significantly by business and event. This calculator uses only the assumptions you enter.
Want to see what the real number is for your business?
This calculator estimates. A real campaign of up to 50 plays shows you the actual number — with your customers, your offer and your location.
No credit card required.
Test LeadGames with 50 real plays.
Build a real campaign with your branding and your prizes, run it on your stand for a morning, and let up to 50 visitors play it.
- 50 real plays
- Your branding
- Your own prizes
- Real leads with consent
- Redemption at the counter
- No credit card
No credit card required.
Trade show lead capture: common questions
You already paid for the booth traffic. Capture more of it.
Build a real campaign with your branding and your prizes, and let 50 visitors play it at your next event. See what comes back before you decide anything.
No credit card · Your branding · Real leads
LeadGames in other places
The same four steps, with a different goal behind them.