MICE and DMCs
Add interactive engagement to your event packages and earn recurring revenue.
Sponsor engagement, conference networking, brand activations, incentive programmes and gala dinners all want the same thing: a reason for people to take part. Add it to what you already deliver and earn 50% recurring commission on the clients who activate.
- €0
- to join
- 50%
- recurring commission
- 50
- free plays for your first client
Who this is for
Agencies whose year is made of other people’s events — and who are already trusted to decide what goes in the room.
- MICE agencies
- Destination management companies
- Corporate event agencies
- Conference and congress organisers
- Incentive travel specialists
- Hotels with meeting and event departments
Why one MICE partner goes further
Most partners introduce a business at a time. An agency in this sector introduces a category.
Many events, many clients, many venues
Over a year you touch corporate clients, sponsors, exhibitors, hotels and venues. Each of those is a separate business that can run this on its own account, not one account split between them.
It is a line item, not a new proposal
Sponsor engagement, networking, activations, gala dinners, incentive programmes — this slots into packages you already quote. You are adding to a document you were writing anyway.
Your event fee is untouched
What you charge a corporate client for designing and running their event is entirely separate. The commission is on the LeadGames subscription and has nothing to do with your own rate card.
How the partner programme works
Four steps. The first three cost nothing and the fourth is where you get paid.
- 01
Join free
Tell us you want to join and we set your partner account up with you. There is no joining fee, no minimum and nothing to buy first.
- 02
Find a business
Talk to the businesses you already know — a shop, a restaurant, a hotel, an organiser you already work with. We record which client came from you when you introduce them.
- 03
Let them test it
Their first real campaign can run up to 50 plays free, with their own branding and their own rewards. They see results from their own customers before anyone is asked to pay.
- 04
Earn every month
When that client activates a paid subscription you receive 50% recurring commission, for as long as they remain an eligible paying customer under the partner terms.
What could your client base be worth?
Set the subscription price you expect and the number of clients you keep active. Nothing here guesses at what share of your book converts — that number is yours.
LeadGames does not publish a price list yet. Enter the figure you expect — this is your assumption, not a quote.
Your monthly recurring commission
€395
Your annual recurring commission
€4,740
50%
Example based on the selected subscription price and number of active paying customers. Actual income depends on customers you activate and retain.
What different numbers of active clients look like
At the subscription price set in the calculator above. The same sums laid out — not a forecast of how your book will grow.
| Active clients | Monthly commission | Annual commission |
|---|---|---|
| 5 | €198 | €2,370 |
| 10 | €395 | €4,740 |
| 25 | €988 | €11,850 |
What you can show a prospect
The fastest way to sell this is not to describe it. It is to hand someone a phone and let them play.
A live demo you can hand over
Open the demo campaign on your own phone and let the business play it themselves. It is a real campaign on the real product — not a video and not a mockup.
Your first real client plays free
One real business can run a real campaign of up to 50 plays at no cost: their branding, their rewards, their QR code, their customers. That is what lets you show actual results before asking anyone to activate a subscription.
What the programme gives you
Two lists, and the difference between them matters. One is what you can use today. The other is what is being built.
Available now
- The full product, running under your client’s branding
- A live demo campaign you can show from your phone
- Landing pages for retail, hotels, restaurants, tourism, events and MICE
- Campaign examples and reward ideas you can quote directly
- Up to 50 real plays for your first client
Being built
These are on the roadmap and are not available yet. They are listed so you know what is coming — not as something you can use today.
- A personal referral link
- A personal QR code
- Your own permanent demo account
- Automatic lead attribution
- Client status tracking
- A commission dashboard
- Downloadable sales materials
Partner questions
Turn businesses you already know into recurring income.
Join for free, let your first real client test it with up to 50 plays, and earn 50% recurring commission when they become a paying customer.
No partner membership fee.
The same programme, for your situation
One offer. Pick the page that sounds like you.